1. Who We Are

We are Lumivras Clothing Co. Limited (“we” / “us”) and operate the Lumivras.com website, along with our network of retail services (excluding any international franchise locations). Lumivras is a wholly owned subsidiary of Lumivras Holdings Limited.

We are registered in the United States, and our registered office is located at:

8927 Whispering Pines Hollow, Kodiak, Alaska 99615, United States
Phone: +1 (907) 438-6724

We act as the Data Controller for your personal information.

Legal Frameworks Governing Your Data

• U.S. residents: Applicable U.S. federal and state data protection and privacy laws.

• UK residents: UK GDPR (as set out in the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019), the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

• EU residents: General Data Protection Regulation (Regulation EU 2016/679) along with relevant local legislation.

• California residents: California Consumer Privacy Act (CCPA).

• Other countries: Local data protection laws apply.

2. What Is This Privacy Notice?

This Privacy Notice explains how Lumivras collects, uses, stores, and safeguards your personal information whenever you interact with our services — whether browsing our website, shopping online, using our mobile app, or contacting us through any channel.

3. Personal Data We Collect and When

We may collect the following types of personal information:

• Title, full name, email, date of birth, and gender

• Phone number(s)

• Purchase and transaction history

• Customer service interactions (calls may be recorded)

• Website, app, and browsing history

• Social media content and posts shared with us

• Product reviews and survey responses

• Billing and delivery addresses

• Event attendance and travel preferences

• Shopping preferences (sizes, brands, categories, budget)

• IP address and device/browser information

• Data collected via cookies (see our Cookies Policy)

• CCTV footage and facial recognition (if visiting physical stores)

• Audio/video from body-worn cameras (if applicable)

• Physical characteristics collected through styling or personal fit services (e.g., height, eye color)

• Clothing and lingerie sizes

• Reasons for returns or cancellations

We collect this information when you:

• Register, browse, or shop via our website, app, or other digital channels

• Engage with us via social media

• Contact customer service by phone, email, or online forms

• Use personal styling or virtual fitting services

• Enter competitions, surveys, or promotions

• Submit reviews or feedback

• Purchase products or digital gift cards

• Visit stores with CCTV (if applicable)

• Authorize third parties to share your information with us

4. How We Use Your Personal Data

We use your information to:

• Personalize your shopping experience and provide tailored recommendations

• Process orders, payments, returns, or refunds

• Detect, investigate, and prevent fraud or suspicious activity

• Provide customer service and resolve inquiries

• Maintain accurate customer records

• Conduct analytics, surveys, and improve our website, services, and collections

• Allow approved third-party providers to perform services on our behalf (e.g., advertising, delivery), according to your privacy preferences

• Send marketing communications (where permitted or consented)

• Deliver personalized communication through styling or fit services

• Process contest entries or event registrations

• Manage our CRM systems in line with this Privacy Notice

5. Legal Basis for Processing Your Data

Under applicable data protection laws, Lumivras processes personal data based on:

• Consent: When you explicitly agree (e.g., for marketing emails)

• Contractual necessity: When required to fulfill an order or provide a requested service

• Legal obligations: When we must comply with applicable laws

• Legitimate interests: When used for business purposes without unfairly impacting your rights (e.g., fraud prevention, customer support)